Remember when business networking meant catching up over a cuppa or chatting business over lunch with colleagues? Today, those casual meetups have evolved, and networking has taken on a whole new meaning.

Whether it’s engaging in an industry-specific Facebook group, commenting on or contributing to LinkedIn posts and articles, or creating an insightful and relatable TikTok account, networking has officially gone digital - and the possibilities are endless! 

Think of networking as your secret weapon—opening doors to new ideas, finding industry experts, discovering partnership opportunities and keeping you in the loop on all the latest trends. Here are a few of the benefits of networking and why it’s more crucial than ever:

1. Access experts without the hefty price tag

If you have the right people around you, with the right knowledge, your network can become a treasure trove of expertise, and they’re often just a quick message away. Comb through your LinkedIn connections and reach out to people who might align with your business venture - you never know what might come of these connections.

2. Stay ahead of the curve

Technology and the business world is moving faster than ever, and industries are constantly evolving. A trusted network can keep you ahead of those changes and help you stay up-to-date with new developments and emerging trends. Connect with people who are ahead of the curve in the tech and business world, or in areas that align with your business, and ask to catch up for an in-person or virtual chat. 

3. Make the most of new opportunities

You just never know what you’re going to get through a new network - it might be a collaboration, a referral, or even a new business partnership. The more you put yourself out there and stay open to the possibilities, the more opportunities will come your way. 

At the end of the day, people do business with those they trust and like. So, keep it human, stay engaged, and be the person others want to connect with—whether it’s through a screen or across the table.

Even the most successful individuals recognise the power of a strong network. Oprah Winfrey, for example, hosts monthly dinners with an eclectic mix of guests—from business leaders to entertainers and politicians. This deliberate approach to networking allows her to stay connected with a diverse range of perspectives, gaining insights that inform her many ventures.

Networking in today’s digital age offers so many avenues to connect and engage with others. Here are some strategies to help you build a meaningful network in a modern business environment:

1. Maximise on your social media presence 

Platforms like LinkedIn, Facebook, and Instagram are powerful tools for networking. By actively engaging with content, joining discussions, and connecting with like-minded professionals, you can build a strong presence online which can evolve into real-life relationships. The key is to be authentic and purposeful in your interactions - let your personality come through.

2. Join industry-specific online communities

Online communities, such as Facebook groups and LinkedIn forums, provide a space to connect with others in your field. These communities are valuable for sharing experiences, seeking advice, and building relationships with other business owners who understand your challenges and goals. It’s a fantastic way to connect, share learnings and ultimately build your knowledge, expertise and network. 

3. Attend virtual events and webinars

Virtual events offer a convenient way to network with a global audience. Participating in webinars, online conferences, and virtual networking sessions can help you connect with industry experts, ask questions, and engage with content that is relevant to your business. You can check out our next free webinar here. 

4. Create your own networking opportunities

Hosting your own networking events, like webinars or online classes, positions you as a leader in your field. Taking the initiative to bring people together not only builds your network but also enhances your professional reputation.

5. Build genuine relationships

Effective networking is about quality, not quantity. Focus on building authentic relationships rather than simply collecting contacts. If you offer value, be consistent in your interactions, and take the time to nurture your connections, then your network of professions is bound to grow in no time. 

What’s your next networking step? Let us know all about it in the comments section below.